I helped transform the Salesforce Trailblazer Community from a highly manual, spreadsheet-driven organization to true best-in-class operational excellence. During my time there, I brought documented, scalable processes both internally and externally, implemented and migrated platforms, scoped and project managed new community tools and resources for the team and the community members, and accomplished items like: 

• Implemented Salesforce Sales Cloud, Experience Cloud (formerly Community Cloud), and Service Cloud with the community team’s business needs and customizations. 

• Implemented and managed the tech stack, including consolidating event management platforms by migrating data from Splash and Meetup and implementing Bevy, implementing a swag microsite, and the Salesforce products mentioned above.

• Managed the project scoping, creation, and launch of community Trailblazer Community Group tools like a Reimbursement Portal, Group Leader Directory, Knowledge Base, and Content Library.

• Managed the Salesforce MVP Program and created a nominations and feedback platform, in addition to establishing internal tools and processes for reviewing and decisioning on Salesforce MVP classes. 

• Managed all team budget, including actuals, forecasts, and potential risk areas pertaining to security and scalability. 

• Built reports and dashboards to monitor community health, program success, and ensured high data integrity.

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Since leaving Salesforce, I’ve focused on bringing knowledge and awareness of Community Operations practices to the community industry by providing thought leadership in written content, speaking at events, conferences, and podcasts, hosting workshops, and being active in the space.